There was a debate going on the other day in one of the marketing groups. Somebody had brought up a list of brands who hadn’t changed a thing in decades. And everyone was puzzled. How could a brand continue to be successful without changing anything for so long?
I kept reading for a while, but then I had to say it:
People cracked up at the last line. But it’s true.
It’s all in the mind, my friends. And minds are shaped through stories. I’ve been telling stories professionally for brands like Coca-Cola, TikTok, Unilever and Barclays for more than 16 years. And for countless startups.
I’ll be sharing everything I know about business storytelling in the upcoming issues of Dastaan World Magazine. Till then, I’d suggest you go and grab the bundle of the previous issues here: https://dastaanworld.gumroad.com/l/ErywZ?wanted=true
It will get you up to speed for the upcoming issues. And it’s full of stories, poems, artworks and interviews of some of the most creative people living today. And you’d better starting exposing yourself to good stories right away if you ever hope to become a good storyteller for your own brands and businesses.
I’ll see you next time.
Shakaib Feroz.