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Most business owners I know are quietly pulling their hair out. Why? They can’t find marketers who actually know marketing.
Today, everyone with Wi-Fi and a Canva account calls themselves a “digital marketer.” Watch a couple of YouTube shorts, memorize a few Instagram hacks, and boom—you’ve got a new LinkedIn title.
Here’s the ugly truth: the real marketing wisdom isn’t on YouTube, Instagram, or Coursera. Forget about college—it’s a desert out there when it comes to the stuff that actually moves money.
I stumbled into a hidden circle of people who really knew the game. No gimmicks. No trend-chasing. Just timeless principles that made them rich, predictably. One of them? Ben Settle.
I’ll never forget him grilling a so-called “agency owner.” Within minutes, he sniffed out their ignorance and asked, “Have you even studied Ogilvy, Burnett, Barton, or any of the giants who built modern advertising?” Silence. Crickets.
And honestly? I saw the same thing in my own college days. Everyone dreamed of Ogilvy or Leo Burnett jobs, but no one even knew who David Ogilvy or Leo Burnett were. Madness.
Thankfully, mentors like Ben, Dan Kennedy, and John Carlton pointed me back to the true wellsprings of marketing—old books, dusty lectures, and principles that outlast every algorithm change.
The irony? Every dime made online today traces back to these masters. Yet the “experts” filling your feed couldn’t even tell you their names.
Why? Because chasing foundations takes effort. Most don’t bother. I did. I still do. And I’m grateful.
At the end of the day, it’s all mindset. And mindset is shaped through stories. That’s why storytelling has always been my craft—from Coca-Cola to TikTok, Barclays to countless startups.
And it’s why I’ll be unpacking business storytelling in the new Dastaan World Magazine. Until then, grab the old issues, soak in the stories, and prime your mind for what’s coming.
Because if you want to win in business? You’d better start telling better stories.
Oh, and there’s no better place to tell your stories than podcasts. Hence, our sponsor for today!
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