I am starting to feel like the main character from Memento and its Indian remake Ghajini. Amnesia, fugue, short-term memory loss, what is it?
Or maybe it is just gaslighting by lazy marketing bros.
Basically, I have been hounded repeatedly on LinkedIn IM by a gentlemen who insists on opening his messages with “Hello Petrina.” 😶
I found it amusing at first, but it quickly became annoying.
Annoying is fine, but I am now increasingly getting concerned. Because I am getting emails calling me Darshan, Athar, and half a dozen other names I don’t recognize. I have checked and rechecked my identity documents, and none of them say I am Petrina, Athar or Darshan.
So I’m thinking of seeing a therapist to get checked for whatever the Memento or Ghajini syndrome was.
But I also have a sneaking feeling that my therapist is gonna ask me to refer those lazy marketers to get checked for the Lazy Marketer Syndrome.
You ain’t gonna get no business if you ain’t gonna get their names right. If you can’t, just skip that stupid [FIRSTNAME] tag if your CRM ain’t so sharp.
But don’t blame the tools. Just get some empathy installed in your marketing team.
Here’s a good place to start: dastaanworld.com/contact
Catch ya later,
Shakaib Feroz.