In partnership with
There's a saying in Urdu language, “jungle mein mor nacha, kis ne dekha?” Roughly, “the peacock danced in the jungle, but nobody witnessed.” Not the best translation of the wisdom nugget. But I tried so hard, and got so far, to quote the great Linkin’ Park. In the end, it doesn’t even matter how lyrical my translation is, if you get the message.
Anyway, the point is that no matter how good you are, it means nothing if the right people don't know about it.
Now, keep in mind that I am saying this from a purely practical and promotional perspective. Pure self-development is a completely different topic. You meditate for days or months or years or decades in your caves and mountains and deserts without speaking to a soul and you find yourself. That’s for you and you alone.
But if you are called to share your gifts with the people, then the peacock needs to step out of the jungle and dance in the town square.
But why does the peacock dance in the first place? It flaunts for the females he wants to attract. And for the predators he wants to scare away.
It's a beautiful sight for you, but it must be terrifying for the dog or the wolf thinking of having the peacock for lunch. Because all of a sudden, their lunch-to-be has grown 5x in sheer size, and also has dozens of new “eyes” staring the predator down. Can you even imagine being that predator? Most of us would most likely piss in our proverbial pants!
And it’s the same thing when you dial your marketing and branding just right. You attract the right people. And you repel the wrong ones. And that is the reason, unsubscribes are good news. You don’t want to spread yourself thin and be everything to everyone.
No sir! No ma’am! And no everyone else!
You just be you. For your own tribe. And you attract and keep that crowd by being unapologetically you.
Your voice, your values, your principles, your passions, your things. Because if you have to wear a mask 10+ hours everyday to stay in business, you’re be a miserable duck in no time.
And I should not have to remind you that you ARE in business for yourself even if you are an employee, an unemployed, an unemployable, or oh-so-above-being-an-employee-bohemian-puritan-artist-writer-creative-soul-thing. Because, if you are not … bad news, son!
The biggest creative BRANDS have always been BRANDS. Picasso, for example (I always get hate mail whenever I give an example of Picasso, but it only speaks louder for his BRAND).
I could write a whole book, or several books ranting on on the topic, And maybe I should. (New note added to the books-in-progress)
Yeah, that’s a better idea. You know what, you’re a great friend. Because whenever I am writing my heart out to you (which I always am), I get new ideas for new projects. That’s one of the selfish reasons I write to you so often. The bigger reason is love, though. Love for you, and love for myself.
What would I do if you stopped reading my emails? (Reminds me of Yaseen, who said, “I love reading your spam.”) Well, I love sending it too. And for anyone who feels annoyed, there’s always the unsubscribe button.
Till the next time,
Shakaib Feroz.
P.S. This peacock is about to fold its tail — the Dastaan World Magazine bundle is coming off the market soon. Grab it here before it disappears.
The Simplest Way to Create and Launch AI Agents and Apps
You know that AI can help you automate your work, but you just don't know how to get started.
With Lindy, you can build AI agents and apps in minutes simply by describing what you want in plain English.
→ "Create a booking platform for my business."
→ "Automate my sales outreach."
→ "Create a weekly summary about each employee's performance and send it as an email."
From inbound lead qualification to AI-powered customer support and full-blown apps, Lindy has hundreds of agents that are ready to work for you 24/7/365.
Stop doing repetitive tasks manually. Let Lindy automate workflows, save time, and grow your business
