In partnership with
Alrighty, fasten your seatbelt! We are about to take off into a creative industry jargon land. (Or skies, whatever.)
So, many moons ago, I was sitting in my studio when I got a call from my Wacom supplies dude (jargon, remember?).
He said, “Bro, what’s your office address? I’m sending you guys a cake.” I didn’t even ask him for the reason (greedy taste buds 🤣) and just told him to send a set of fresh nibs for the stylus.
The delivery guy brought the cake, delivered the nibs, and collected the payment which more than paid for the cake too. Sneaky little … marketers!
Well, that’s you create value. While leveraging the principle of reciprocity (Thank you, Robert Cialdini!)
Simple things like these go a long way in building relationships and repeat buyer behavior. Everyone lives happily ever after (as long as your products are good and you keep your promises).
So if you are wondering if you can leverage your great products and impeccable integrity with the power of storytelling and relationship building for greater success, you might wanna get in touch with me here: https://forms.gle/hmbf5y8YjbiDgsLbA
Till the next time,
Shakaib Feroz.
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