A subscriber messaged me the other day. He started off with, “I love reading your spam.”
And I love reading such messages.
One man’s spam is another man’s pleasure. Or even treasur
There’s a reason “junk mail” is a 2.3 TRILLION dollar industry. Actually, it was a few years ago, when I first discovered it. Must be even bigger now.
Because that’s how relationships are built. When you’re in constant touch with your tribe. Whether it’s social media, podcast, email, direct mail.
That’s how you grow your practice. I remember how radical it sounded to me when I first heard that you need to be focusing 80% of your activities and efforts on marketing if you’re to succeed.
Because it doesn’t matter how great you are or your work is, if nobody knows about it.
But most creators suck at promoting themselves. Because they hate the idea.
I hated it too, even though I had a degree in marketing.
I think it’s a part of our cultural thinking that self-promotion is considered vain.
But nobody ever succeeded without relentless, and maybe even shameless, self-promotion.
There’s an art and science to it.
If you do it right, you’ll building a following that just can’t get enough of you.
Your spam will be there pleasure.
So go, talk to your tribe. Talk to them everyday. Entertain them. Educate them. Elevate them. (Dare I say, spam them, lol.)
And if you need my help, fill out this quick little form here: https://forms.gle/jLfT3obhEXQaNtWA9
Much love,
Shakaib Feroz