There is a lot of commotion in the marketing circles around the idea that “you don’t marry someone on the first date.”
Of course you don’t.
But then the next logical question is, “so when do you actually marry someone?”
And the folks expounding this advice go on a long rambling monologue that may or may not have a relevance to the question.
Do I have an answer?
Of course I do.
But it is nowhere as simple or one-size-fits-all as most experts would like to pretend.
Long story short, you certainly don’t marry someone on the first date. But if you don’t get some kind of “close” on the first date… it’s probably not a good sign.
So, “Always Be Closing” is not necessarily a bad advice. Even in this era of “selling without selling.”
(I am now bracing for impact from all the friends and peers who are going to be almost offended by this).
Because you are always selling. Or at least, you should be.
And there is no such thing as “selling without selling”.
Maybe what the elders were really trying to teach their padawans and apprentices was:
selling without repelling their best prospects.
(Actually, “selling without repelling” is much closer to the truth than the misnomer of “selling without selling.”)
Now yes, you DO need to repel certain people with your sales and marketing, but that’s a topic, for another day.
Those people are not your “best prospects”.
Anyway, don’t distract yourself with “you don’t marry someone on the first date” idea.
Get a commitment.
Get a second date.
Get something.
Always Be Closing 😉
And if you would like me and my team at Dastaan World to you with your story, get over here.
Your pal,
Shakaib Feroz.
P.S. Don’t even think about marrying or selling to someone if you don’t have your story figured out first. Start here.